You are asked to donate money to a charity drive conducted by a university sorority.Not knowing how much to donate,you ask,"How much are other students giving?" The fund raiser repliers,"Anywhere between $3 to $5." Which influence tool best characterizes this situation?

Question

Quizplus · Accepted Answer

The influence tool that best characterizes this situation is social proof. The individual is using the behavior of others to guide their own actions, in this case, the amount of money to donate to the charity. The range given by the fundraiser shows that there is a social norm for giving between $3 to $5, and the individual is using that as a guide for their own donation.

You Are Asked to Donate Money to a Charity Drive