Suppose Gina,who has always purchased Johnson & Johnson Baby Shampoo in the past,decides to switch to Paul Mitchell shampoo and conditioner (a line sold only in hair salons).Her switch occurs because she has been convinced that gentleness is not as important as she previously thought.In attitude-change-strategy terms,what has happened?

Question

Quizplus · Accepted Answer

Gina's previously held evaluation that gentleness is the most important attribute in a shampoo has been changed, leading her to switch to a different brand. This is an example of a change in existing evaluation in the attitude-change-strategy.

Suppose Gina,who Has Always Purchased Johnson & Johnson Baby Shampoo