Objective setting and budgeting set the stage for the implementation of the choice of messages,media,mixture of marcom elements,and message continuity.

Name: Objective setting and budgeting set the stage for the implementation of the choice of messages,media,mixture of marcom elements,and message continuity.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Objective setting and budgeting provide the framework for selecting the appropriate messages and media mix, as well as ensuring message continuity throughout the implementation of the marcom plan.

Objective Setting and Budgeting Set the Stage for the Implementation