Advertising's primary role is at times to facilitate other marcom efforts.

Name: Advertising's primary role is at times to facilitate other marcom efforts.
Brand: Quizplus
Rating: 4.9 (46 reviews)

Question

Quizplus · Accepted Answer

Advertising can support and enhance other marketing communication efforts such as public relations, personal selling, sales promotion, and direct marketing. For example, advertising can create awareness and generate interest in a product or service, which can then be supported by other communication tactics to influence purchasing behavior.

Advertising's Primary Role Is at Times to Facilitate Other Marcom