Most sophisticated companies are willing to place their bets on advertising's ability to boost revenues and thus enhance profits from the revenue-increase side rather than from the expense-reduction side.

Question

Quizplus · Accepted Answer

This statement is true because companies often view advertising as a way to increase their sales and revenue, leading to greater profits. They believe that investing in advertising will pay off in the long run through increased brand recognition and customer loyalty.

Most Sophisticated Companies Are Willing to Place Their Bets on Advertising's