An example of usage expansion advertising is _____.
A) a soft drink manufacturer who is the first to introduce a five-liter plastic bottle
B) a manufacturer of baking soda promoting a new use for the product
C) a retailer who doubles the promotional budget
D) a retailer that was using only newspaper advertising expanding into radio advertising
E) a gas station advertising that it is open 24 hours a day

Question

An example of usage expansion advertising is _____.
A) a soft drink manufacturer who is the first to introduce a five-liter plastic bottle 
B) a manufacturer of baking soda promoting a new use for the product 
C) a retailer who doubles the promotional budget 
D) a retailer that was using only newspaper advertising expanding into radio advertising 
E) a gas station advertising that it is open 24 hours a day

Quizplus · Accepted Answer

Usage expansion advertising involves promoting a new use for an existing product. The example of a manufacturer of baking soda promoting a new use for the product fits this definition.

An Example of Usage Expansion Advertising Is _____