One option for an organization wishing to advertise is to recruit the services of a variety of firms with particular specialties in distinct aspects of advertising.These firms are called _____.
A) salons
B) boutiques
C) cafeteria agencies
D) full-service agencies
E) buffet agencies

Question

One option for an organization wishing to advertise is to recruit the services of a variety of firms with particular specialties in distinct aspects of advertising.These firms are called _____.
A) salons 
B) boutiques 
C) cafeteria agencies 
D) full-service agencies 
E) buffet agencies

Quizplus · Accepted Answer

The term "boutiques" is commonly used to describe advertising firms that specialize in specific areas of advertising, such as media buying, creative design, or digital marketing. Unlike full-service agencies, which offer a wide range of advertising services under one roof, boutiques provide focused expertise in specific niches.

One Option for an Organization Wishing to Advertise Is to Recruit