Research specialists in full-service advertising agencies are sometimes referred to as ______.

Question

Quizplus · Accepted Answer

Research specialists in full-service advertising agencies are commonly referred to as account planners. They are responsible for researching and analyzing consumer behavior, market trends, and other data to develop effective advertising strategies and campaigns. Media buyers are responsible for negotiating and purchasing advertising space or time, while account executives and managers work closely with clients to develop and manage advertising campaigns. Media planners are responsible for selecting the best media channels to reach the target audience.

Research Specialists in Full-Service Advertising Agencies Are Sometimes Referred to as ______