Advertising's long-term role has been described as "Strong advertising represents a deposit in the brand equity bank." By "strong" is meant the advertising _____.
A) is repeated at least three times
B) provides sufficient product information as well as an emotional appeal
C) includes convincing arguments for purchase
D) is different, relevant, held in high esteem, and memorable
E) is credible, informative, and humorous

Question

Advertising's long-term role has been described as "Strong advertising represents a deposit in the brand equity bank." By "strong" is meant the advertising _____.
A) is repeated at least three times 
B) provides sufficient product information as well as an emotional appeal 
C) includes convincing arguments for purchase 
D) is different, relevant, held in high esteem, and memorable 
E) is credible, informative, and humorous

Quizplus · Accepted Answer

The statement highlights the importance of advertising in building the long-term value and reputation of a brand, indicating that "strong" advertising is a vital component of this process. The characteristics that are listed in choice D - being different, relevant, held in high esteem, and memorable - would all contribute to making advertising strong and effective in building brand equity over time.

Advertising's Long-Term Role Has Been Described as "Strong Advertising Represents