It is possible to translate the idea of advertising "strength" into numerical values by capitalizing on the concept of _____.
A) advertising elasticity
B) return on investment
C) share of market
D) advertising variance
E) competitive analysis

Question

It is possible to translate the idea of advertising "strength" into numerical values by capitalizing on the concept of _____.
A) advertising elasticity 
B) return on investment 
C) share of market 
D) advertising variance 
E) competitive analysis

Quizplus · Accepted Answer

Advertising elasticity measures the responsiveness of the demand for a product to changes in advertising expenditure, thus providing a numerical value to the effectiveness or "strength" of advertising.

It Is Possible to Translate the Idea of Advertising "Strength