Corporate image advertising involves a company taking a position on a controversial social issue of public importance with the intention of swaying public opinion.

Question

Quizplus · Accepted Answer

Corporate image advertising is primarily aimed at building the overall reputation and image of the company, rather than taking a position on controversial social issues. It focuses on promoting the company's values, culture, and identity to enhance its public perception.

Corporate Image Advertising Involves a Company Taking a Position on a Controversial