Especially during holiday seasons,advertisers can get people to care about their brands by appealing to _____ that are relevant to the product category in which the advertised brand competes.

Question

Quizplus · Accepted Answer

During holidays, emotions play a larger role in consumer decision-making than rational thoughts or behaviors. Advertisers can capitalize on this by appealing to emotions that are relevant to the product category, such as nostalgia for food or drinks, or the desire for togetherness and warmth for home goods. Benefits and motivations are also important but may be secondary to emotions during the holiday season.

Especially During Holiday Seasons,advertisers Can Get People to Care About