In the terms of the MECCAS model,an advertisement that proclaims that pleasure and freedom will result from the purchase of a particular brand is using pleasure and freedom as _____.

Question

Quizplus · Accepted Answer

MECCAS is an acronym for Message, Emotion, Consequences, Credibility, Audience, and Source. Pleasure and freedom are consequences of purchasing the product, so the correct answer is A.

In the Terms of the MECCAS Model,an Advertisement That Proclaims