A TV commercial for a sports car marketed to young people emphasizes pleasure and freedom as end levels.The advertised car is shown delivering these end levels when the car is transformed into a magic chariot and its young driver is carried away into a fantasyland.In terms of the MECCAS model,the magic chariot technique represents the commercial's _____.

Question

Quizplus · Accepted Answer

The magic chariot technique represents the leverage point in the MECCAS model, as it is used to enhance the emotional appeal of the commercial and create a strong association between the car and the values of pleasure and freedom. This technique is a way to leverage the message elements of the commercial (such as the product features and benefits) to achieve a desired outcome (the end levels of pleasure and freedom).

A TV Commercial for a Sports Car Marketed to Young