A celebrity endorser will not be perceived as attractive unless he or she simultaneously possesses the attributes of physical attractiveness,respect,and similarity.
Correct Answer:
Verified
Q11: An endorser who is perceived as an
Q12: The stock prices of companies have not
Q13: Athletes are considered to possess attractiveness because
Q14: Expertise refers to the knowledge,experience,or skills possessed
Q15: Internalization occurs when the receiver accepts the
Q17: The source attribute of attractiveness is associated
Q18: When consumers find something in an endorser
Q19: Products sometimes receive the explicit or tacit
Q20: Compliance occurs when individuals are persuaded by
Q21: Humor can detract from or enhance the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents