Athletes are considered to possess attractiveness because they project knowledge and expertise when endorsing a product.
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Q8: According to Kelman's source attributes and receiver
Q9: The source attribute of power is associated
Q10: Source attractiveness consists of three interrelated components:
Q11: An endorser who is perceived as an
Q12: The stock prices of companies have not
Q14: Expertise refers to the knowledge,experience,or skills possessed
Q15: Internalization occurs when the receiver accepts the
Q16: A celebrity endorser will not be perceived
Q17: The source attribute of attractiveness is associated
Q18: When consumers find something in an endorser
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