As long as a celebrity is well known,advertising executives are generally not concerned about whether or not the celebrity's behavior,values,or appearance be compatible with the image desired for the advertised brand.

Question

Quizplus · Accepted Answer

Advertising executives do take into consideration whether or not a celebrity's behavior, values, and appearance are compatible with the desired image for the brand. This is because the celebrity's image can positively or negatively impact the perception of the brand.

As Long as a Celebrity Is Well Known,advertising Executives Are