As an aspect of celebrity and brand matchup,if a brand has a competitive edge image in showing that it overcomes all obstaces,the celebrity endorser should personify this competitive strength.

Question

Quizplus · Accepted Answer

It is important for the celebrity endorser to align with the image and values of the brand. If the brand has a competitive edge image, it is important for the celebrity to embody this concept of strength and perseverance to create a cohesive brand message.

As an Aspect of Celebrity and Brand Matchup,if a Brand