Which of the following is one of Kelman's receiver processing modes?
A) similarity
B) identification
C) liking
D) attitude change
E) expertise

Question

Which of the following is one of Kelman's receiver processing modes? 
A) similarity 
B) identification 
C) liking 
D) attitude change 
E) expertise

Quizplus · Accepted Answer

Kelman's receiver processing modes include compliance (accepting a message to gain rewards or avoid punishment), identification (accepting a message because the source is liked or respected), and internalization (accepting a message because it aligns with one's values and beliefs). Similarity, liking, and expertise are not receiver processing modes identified by Kelman. Attitude change is a broader concept that can encompass any of these modes. Therefore, the best choice is B, identification, as it is one of Kelman's specific receiver processing modes.

Which of the Following Is One of Kelman's Receiver Processing