The degree of honesty or trustworthiness of a source depends primarily on the audience's perception of the source's ______.
A) familiarity
B) intent
C) likability
D) power
E) attractiveness
Correct Answer:
Verified
Q47: Appeals to guilt in advertisements have been
Q48: Comparative advertisements seem to be evaluated more
Q49: The processing mode of _ is associated
Q50: Products sometimes receive the explicit or tacit
Q51: The source attribute of attractiveness is associated
Q53: The tendency to believe or trust someone
Q54: Characteristics of the audience,media,message,company,and product all play
Q55: The use of sexual content in advertisements
Q56: There is abundant evidence that subliminal advertising
Q57: Comparative advertising is particularly effective at promoting
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