An advertising manager chose not to hire a celebrity endorser because the advertiser felt that the celebrity was overexposed.In this case,the advertiser was focusing on ______.

Question

An advertising manager chose not to hire a celebrity endorser because the advertiser felt that the celebrity was overexposed.In this case,the advertiser was focusing on  ______.

Quizplus · Accepted Answer

The advertiser's decision to not hire a celebrity endorser was based on the perception that the celebrity was overexposed, which indicates a saturation or "too much of a good thing" factor. The advertiser was not concerned with the celebrity's credibility, attractiveness, working ease, or any potential trouble factor.

An Advertising Manager Chose Not to Hire a Celebrity Endorser