Which of the following is an endorsement alternative that avoids the risk associated with the trouble factor?
A) use celebrities that are no longer living
B) use spokescharacters
C) use celebrities who have never broken the law
D) a and b only
E) a, b, and c

Question

Which of the following is an endorsement alternative that avoids the risk associated with the trouble factor? 
A) use celebrities that are no longer living 
B) use spokescharacters 
C) use celebrities who have never broken the law 
D) a and b only 
E) a, b, and c

Quizplus · Accepted Answer

Using celebrities who are no longer living eliminates any risk of misconduct or negative publicity while still providing the benefit of association with a well-known figure. Using spokescharacters also avoids the risk associated with celebrity endorsements as they are fictional characters and cannot have any negative behavior or controversies. Therefore, option D, which suggests using both of these alternatives, is the best choice. Option C, using only celebrities who have never broken the law, is limiting and may be difficult to determine or maintain. Option E includes all of the above alternatives, but options A and C may not always be practical or effective.

Which of the Following Is an Endorsement Alternative That Avoids