When consumers perceive a celebrity endorser to be attractive,they are likely to _____.

Question

Quizplus · Accepted Answer

When consumers perceive a celebrity endorser to be attractive, they are more likely to identify with the endorser, adopt the endorser's attitudes, and even adopt the endorser's behaviors. This is because attractiveness can enhance the persuasiveness of an endorser, making the audience more receptive to the messages conveyed.

When Consumers Perceive a Celebrity Endorser to Be Attractive,they Are