Comparative advertising _____.
A) is less effective than non-comparative ads in enhancing brand name recall
B) is perceived as somewhat more believable than non-comparative advertising
C) is more effective when claims are made to appear more credible.
D) generates less favorable attitudes toward the sponsoring brand
E) All of these are correct.

Question

Comparative advertising _____.
A) is less effective than non-comparative ads in enhancing brand name recall 
B) is perceived as somewhat more believable than non-comparative advertising 
C) is more effective when claims are made to appear more credible. 
D) generates less favorable attitudes toward the sponsoring brand 
E) All of these are correct.

Quizplus · Accepted Answer

Comparative advertising is more effective when the claims made are perceived as credible, as this enhances the persuasiveness and effectiveness of the advertisement.

Comparative Advertising _____