Magazine media kits provide prospective advertisers with pertinent cost information in the form of _____.
A) rate kits
B) rate sheets
C) tear sheets
D) media cards
E) rate cards
Correct Answer:
Verified
Q37: The traditional Nielsen Audio and Nielsen systems
Q38: The period preceding and following prime time
Q39: In the past,which of the following was
Q40: Selecting the "best" medium depends on the
Q41: Which of the following is a strength
Q43: A strength of newspaper advertising is the
Q44: The Standardized Advertising Unit (SAU)system makes it
Q45: GfK Mediamark Research Inc._.
A) provides cost per thousand
Q46: Which of the following is a complicating
Q47: Which of the following is a strength
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