In the programmatic advertising process,the SSP sends dimensions of ad space to the publisher,and the publisher reads users' cookies in order to serve the most relevant ad.

Question

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In the programmatic advertising process, the SSP (Supply Side Platform) represents the publisher and helps manage the ad space inventory, making it available to potential buyers. It is the DSP (Demand Side Platform) that, on behalf of advertisers, decides which ad to serve based on user data, including information from cookies, to ensure the most relevant ad is displayed.

In the Programmatic Advertising Process,the SSP Sends Dimensions of Ad