In programmatic advertising,the process is facilitated by demand side platforms (DSPs)that help the buying of ad space on the open market and supply side platforms (SSPs)that help match the unsold ad inventory.

Question

Quizplus · Accepted Answer

This statement is true. Demand side platforms (DSPs) facilitate the process of buying ad space on the open market, while supply side platforms (SSPs) help match unsold ad inventory with potential advertisers.

In Programmatic Advertising,the Process Is Facilitated by Demand Side Platforms