A critical element of search engine advertising is that this form of advertising attempts to place messages in front of people precisely when their natural search efforts indicate they apparently are interested in buying a particular good or service.

Question

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Search engine advertising utilizes targeted keywords and phrases to trigger the display of ads to people who are actively searching for related products or services, making it a highly effective way to reach potential customers who are already primed to buy.

A Critical Element of Search Engine Advertising Is That This