Banner advertising,along with other communications elements in an IMC program,can serve to facilitate increasing levels of brand _____ and thus enhance brand _____.
A) information; knowledge
B) credibility; information
C) focus; attention
D) awareness; equity
E) relative advantage; awareness

Question

Banner advertising,along with other communications elements in an IMC program,can serve to facilitate increasing levels of brand _____ and thus enhance brand _____.
A) information; knowledge 
B) credibility; information 
C) focus; attention 
D) awareness; equity 
E) relative advantage; awareness

Quizplus · Accepted Answer

Banner advertising, along with other components of an IMC plan such as public relations, promotions, and event sponsorship, can help to raise brand awareness, and this heightened awareness can contribute to enhanced brand equity.

Banner Advertising,along with Other Communications Elements in an IMC Program,can