Which type of online advertising format has the appeal of communicating directly with prospective customers,who in turn can become active communicators through their own posted comments?

Question

Quizplus · Accepted Answer

Blogs have the appeal of communicating directly with prospective customers through the content posted by the blogger. Readers can then become active communicators by posting their comments on the blog, providing feedback and engaging in further discussions. This allows for a two-way communication between the brand and its audience, which can help build relationships and increase engagement. Banner ads, pop-ups, superstitials, and podcasts do not offer this same level of direct interaction and communication with customers.

Which Type of Online Advertising Format Has the Appeal of Communicating