Which general objective for assessing online advertising effectiveness makes use of the metric of the proportion of repeat customers?
A) the exposure value of a website
B) the usefulness of websites
C) the ability of a site to attract attention
D) the ability to target users
E) the quality of customer relationships

Question

Which general objective for assessing online advertising effectiveness makes use of the metric of the proportion of repeat customers? 
A) the exposure value of a website 
B) the usefulness of websites 
C) the ability of a site to attract attention 
D) the ability to target users 
E) the quality of customer relationships

Quizplus · Accepted Answer

The proportion of repeat customers is a metric for assessing the usefulness of websites, which is one of the general objectives of assessing online advertising effectiveness. This metric indicates the ability of a website to satisfy the needs of its customers and create loyalty.

Which General Objective for Assessing Online Advertising Effectiveness Makes Use