Search engine advertising rests on the concept of _____,which are specific words and short phrases that describe the nature,attributes,and benefits of a marketer's offering.
A) keywords
B) analogies
C) natural words
D) search words
E) word-find

Question

Search engine advertising rests on the concept of _____,which are specific words and short phrases that describe the nature,attributes,and benefits of a marketer's offering.
A) keywords 
B) analogies 
C) natural words 
D) search words 
E) word-find

Quizplus · Accepted Answer

Search engine advertising relies on the use of keywords, which are specific words and phrases that relate to a marketer's offering and are used to target relevant audiences.

Search Engine Advertising Rests on the Concept of _____,Which Are