The "action" in CPA refers to determining _____.
A) the number of users who actually visit a brand's website
B) the number of users who actually register their names on the brand's site
C) the number of users who actually purchase the advertised brand
D) a and b only
E) a, b, and c

Question

The "action" in CPA refers to determining _____.
A) the number of users who actually visit a brand's website 
B) the number of users who actually register their names on the brand's site 
C) the number of users who actually purchase the advertised brand 
D) a and b only 
E) a, b, and c

Quizplus · Accepted Answer

CPA, or Cost Per Action, refers to a pricing model where advertisers pay for a specific action taken by a user as a result of their advertisement. This action can be a variety of things, including visiting a brand's website, registering on the site, or making a purchase. Therefore, all the options (A, B, and C) are correct examples of actions that could be used to determine CPA.

The "Action" in CPA Refers to Determining _____