Social media is a tool for IMC because _____ percent of those online are active social media users.
A) 23
B) 42
C) 58
D) 73
E) 98

Question

Social media is a tool for IMC because _____ percent of those online are active social media users.
A) 23 
B) 42 
C) 58 
D) 73 
E) 98

Quizplus · Accepted Answer

According to recent statistics, approximately 73% of internet users are active on social media platforms. This shows that social media is a powerful tool for integrated marketing communications (IMC) as it allows brands to reach a large audience and engage directly with their target market.

Social Media Is a Tool for IMC Because _____ Percent