Charles wants to use an advertising medium that offers the capability to target a precisely defined group of people,the ability to determine exactly how effective the advertising effort is so that he can justify budget allocations to this medium,and offers the flexibility to meet changing circumstances.Charles should use _____.

Question

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Direct mail allows for precise targeting of a specific group of people based on demographics or other factors. It also offers the ability to track response rates and determine the effectiveness of the advertising effort. Direct mail campaigns can also be easily adjusted and changed to meet changing circumstances. Television, outdoor billboards, and magazines may offer some targeting capabilities but do not offer the same level of precision and flexibility as direct mail. Brand placement may offer some targeting and tracking capabilities, but it is not as precise as direct mail.

Charles Wants to Use an Advertising Medium That Offers the Capability