Companies' databases of customers often contain R-F-M data.The R stands for _____.
A) retention rate
B) referral rate
C) registration
D) responsiveness
E) recency
Correct Answer:
Verified
Q75: The _ rate is a critical component
Q76: In lifetime value analysis,taking the reciprocal of
Q77: Which of the following is an asset
Q78: It is claimed that video advertising is
Q79: With effective database marketing a firm may
Q81: What factors have turned marketers to the
Q82: What is a distinct feature of direct-response
Q83: Conor needs to purchase a new refrigerator.He
Q84: Explain why data mining is an important
Q85: Users of yellow pages have household incomes
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents