Juan is trying to determine whether or not to enter into a brand placement agreement with the producers of an upcoming James Bond film.Which factors must he consider to determine the worth of a placement and how much it should cost him to place a brand in this particular movie?

Question

Quizplus · Accepted Answer

To determine the worth of a brand placement in a movie, the amount of time the brand appears on screen, use or mention of the brand by characters in the movie, and integration with the plot of the movie are all important factors to consider. Therefore, the correct choice is E, which includes all three factors. The star of the movie may also be a factor, but it is not as important as the other three factors listed.

Juan Is Trying to Determine Whether or Not to Enter