Brands with lower market share require fewer advertising exposures to achieve minimal levels of effectiveness.

Question

Quizplus · Accepted Answer

Brands with lower market share often have limited brand recognition and awareness among consumers, which can require more advertising exposures to achieve minimal levels of effectiveness. Higher market share brands may have more established brand recognition and thus may require fewer exposures to maintain or increase their market share.

Brands with Lower Market Share Require Fewer Advertising Exposures to Achieve