In advertising terminology,newspaper is the _____ and the Wall Street Journal is the _____.
A) script; sponsor
B) vehicle; medium
C) medium; vehicle
D) vehicle; sponsor
E) medium; sponsor
Correct Answer:
Verified
Q23: According to the shelf-space-model,achieving a high level
Q24: In a continuous advertising schedule,an equal or
Q25: According to the shelf-space model,the consumers' second
Q26: In a flighting advertising schedule,some advertising is
Q27: Given that there is a window of
Q29: CPM-TM is calculated by taking the total
Q30: The shelf-space model assumes that the role
Q31: CPM is a measure of a media
Q32: Often called a "hand-in-glove" relationship,advertising _ considerations
Q33: The first step in frequency value planning
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