Often called a "hand-in-glove" relationship,advertising _____ considerations are inextricably related.
A) target market and brand appeal
B) research and consumer response
C) awareness and knowledge generation
D) reach and rating points
E) message and media

Question

Often called a "hand-in-glove" relationship,advertising _____ considerations are inextricably related.
A) target market and brand appeal 
B) research and consumer response 
C) awareness and knowledge generation 
D) reach and rating points 
E) message and media

Quizplus · Accepted Answer

The relationship between message and media in advertising is often referred to as a "hand-in-glove" relationship, indicating their close and interconnected nature. The message must align with the chosen media channels for maximum effectiveness in reaching and engaging the target audience.

Often Called a "Hand-In-Glove" Relationship,advertising _____ Considerations Are Inextricably Related