Perky Print is a commercial printer in Omaha that has just started to advertise.Fifty percent of its target audience was exposed one or more times to Perky Print's advertisements during an established time frame.Fifty (50)is the _____ for Perky Print.

Question

Perky Print is a commercial printer in Omaha that has just started to advertise.Fifty percent of its target audience was exposed one or more times to Perky Print's advertisements during an established time frame.Fifty (50)is the _____ for Perky Print.

Quizplus · Accepted Answer

The term used to describe the percentage or number of a target audience exposed to a particular advertisement or campaign is called reach. Therefore, the answer is C. Scope refers to the breadth of the objectives and goals of an advertising campaign. Spread pertains to the distribution of advertising messages across various marketing channels. Frequency refers to the number of times a target audience views an advertisement. Gross rating point is a metric used to evaluate the effectiveness of a media campaign.

Perky Print Is a Commercial Printer in Omaha That Has Just Started