Assuming 1 rating point represents 1 million households,determine the GRP for a TV schedule that advertises during ER,which had a rating of 15,Will & Grace,which had a rating of 12,and CSI,which had a rating of 14 during a one week period last year.

Question

Quizplus · Accepted Answer

To calculate the GRP (Gross Rating Points), we need to add the ratings of all the advertising programs. GRP is the percentage share of the target audience reached by the advertising campaigns.

GRP = (ER rating + Will & Grace rating + CSI rating) * 1 million households

GRP = (15 + 12 + 14) * 1 million households

GRP = 41 million households

Therefore, the correct answer is D.

Assuming 1 Rating Point Represents 1 Million Households,determine the GRP