Assume that an advertising campaign reaches 70 percent of the target market.The target market was reached 5 times on average.The GRP would be ____.

Question

Assume that an advertising campaign reaches 70 percent of the target market.The target market was reached 5 times on average.The GRP would be ____.

Quizplus · Accepted Answer

GRP (Gross Rating Points) is calculated by multiplying the percentage of the target market reached by the number of times the target market was reached.

GRP = % Target Market Reached x Frequency

In this case, % Target Market Reached is 70 and the average frequency is 5.

GRP = 70 x 5 = 350

Assume That an Advertising Campaign Reaches 70 Percent of the Target