Suppose Thread's Corporation,an apparel manufacturer that specializes in casual clothing,decides to spend its entire advertising budget in three months-May,August,and December.What type of advertising schedule does Thread's use?

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Quizplus · Accepted Answer

Thread's Corporation is using a flighting advertising schedule, which involves alternating periods of advertising activity and inactivity. By choosing to spend its entire advertising budget in specific months (May, August, and December) and presumably not advertising in the other months, Thread's is concentrating its efforts in bursts, which is characteristic of flighting.

Suppose Thread's Corporation,an Apparel Manufacturer That Specializes in Casual Clothing,decides