The purpose of testing commercials in rough form is to have a baseline against which to compare final commercials after the ad has been run in the media.
Correct Answer:
Verified
Q10: A good copy testing system provides a
Q11: The Bruzzone Research Company provides advertisers with
Q12: The "read most" classification of the GfK
Q13: A good copy testing system is one
Q14: Starch measures the primary objective of a
Q16: Message research comes in two general forms:
Q17: A basic assumption of the Starch procedure
Q18: Posttesting with tracking studies would be conducted
Q19: Quantitative research is concerned with generating insights
Q20: Recognition taps a more superficial level of
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