Single-source data consists of (1)household demographic information,(2)household purchase behavior,(3)household exposure to (or,more technically,the opportunity to see)new television commercials that are tested under real-world test conditions.

Question

Quizplus · Accepted Answer

Single-source data indeed consists of household demographic information, household purchase behavior, and household exposure to new television commercials tested under real-world test conditions.

Single-Source Data Consists of (1)household Demographic Information,(2)household Purchase Behavior,(3)household Exposure