A test commercial received an ARS score of 1.2.What does this mean?
A) This commercial is likely to result in a 20 percent increase in market share.
B) This commercial is likely to result in market-share gains between 1 and 2 percent.
C) This commercial is probably incapable of driving market-share gains.
D) This commercial is probably incapable of catching consumers' attention.
E) The score for this commercial is defined as elastic.

Question

A test commercial received an ARS score of 1.2.What does this mean? 
A) This commercial is likely to result in a 20 percent increase in market share. 
B) This commercial is likely to result in market-share gains between 1 and 2 percent. 
C) This commercial is probably incapable of driving market-share gains. 
D) This commercial is probably incapable of catching consumers' attention. 
E) The score for this commercial is defined as elastic.

Quizplus · Accepted Answer

An ARS score of 1.2 indicates that the commercial is probably incapable of driving market-share gains, as ARS scores are used to predict the effectiveness of advertisements in generating sales or market-share increases. A score this low suggests it is not effective.

A Test Commercial Received an ARS Score of 1