Which type of test transmits an identical commercial to two groups of households but varies the number of times the commercial is aired between the groups during the course of the test period?
A) pretests
B) posttests
C) message tests
D) copy tests
E) weight tests

Question

Which type of test transmits an identical commercial to two groups of households but varies the number of times the commercial is aired between the groups during the course of the test period? 
A) pretests 
B) posttests 
C) message tests 
D) copy tests 
E) weight tests

Quizplus · Accepted Answer

Weight tests are designed to measure the effectiveness of advertising by varying the frequency (weight) of the advertisement's exposure to different groups. This helps in understanding the optimal frequency needed for the advertisement to be effective.

Which Type of Test Transmits an Identical Commercial to Two