Consumers increase their consumption rate of stockpiled products when the product is convenient to consume compared with when it requires preparation.

Question

Consumers increase their consumption rate of stockpiled products when the product is convenient to consume compared with when it requires preparation.

Quizplus · Accepted Answer

This statement is true. Consumers are more likely to consume a product if it is convenient to consume, without requiring preparation time or effort. For example, people may consume more pre-sliced fruits or microwave popcorn, instead of products that require cooking or slicing.

Consumers Increase Their Consumption Rate of Stockpiled Products When the Product