A manufacturer's objective for using trade-oriented sales promotion could include introducing new or revised products.

Name: A manufacturer's objective for using trade-oriented sales promotion could include introducing new or revised products.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Trade-oriented sales promotions are targeted at retailers, distributors, and other intermediaries in the supply chain. Hence, manufacturers use these promotions to motivate these stakeholders to carry their products, especially new or revised products.

A Manufacturer's Objective for Using Trade-Oriented Sales Promotion Could Include